Local TV /

Lancashire One

AFP is a form of programme making that allows advertisers to play a part in the show itself, rather than to advertise around it.

The concept of AFP is currently resurgent in television, as new technological advances force broadcasters to rethink their relationship with advertisers.

Contact us about AFP

A brief history

AFP were the original form of funding programming, with the term ‘soap operas’ taking it’s name from the fact that soap companies would often sponsor original television dramas. This continued until cases of corporate interference, began to damage the integrity of the form, and advertisement breaks were born!

With the rise of TV recording devises, online broadcasting, and in the resurgence of Local TV in the UK, broadcasters are once again looking at how television is made.

Everyonemedia Ltd has trialled and developed a number of programme formats that allow businesses to attract large audiences, in an honest and entertaining way.